I’m a creative leader and producer with over 10 years of experience creating viral, emotionally resonant content across YouTube, social media, and direct-to-consumer platforms. I specialize in storytelling that empowers and inspires, spotlighting health, relationships, culture, and personal growth, all while delivering measurable results.

I’ve partnered with some of the world’s biggest celebrities to produce standout digital content. I led Glamour’s You Sang My Song series, which has earned over 350 million views on YouTube, and directed most episodes, including the mega-viral Billie Eilish feature, which alone has surpassed 166 million YouTube views.

In the health space, I directed and produced multiple episodes of Glamour’s In 2 Minutes series, each surpassing 1 million views. Whether covering C-sections or postpartum experiences, the series not only entertained and educated but also created a space where the Glamour audience felt seen, understood, and empowered to talk openly about their bodies. Similarly for DrPepe.ai, I led the social media creative team, generating over 6 million Instagram views with animated shorts tackling topics like male hair loss and erectile dysfunction.

As creative lead for Glamour’s All My Exes, a hit YouTube series where three exes share intimate details about their relationship with the same person, I handled casting for most episodes and built the rapport needed for participants to feel safe opening up about the intimacy of their romantic relationships. That trust led to authentic, compelling storytelling and episodes consistently reaching over 1 million views.

I believe in a collaborative leadership style, fostering teams that thrive on shared creativity and continuous learning. My work blends heart and strategy, amplifies diverse voices, and creates content audiences truly see themselves in. I aim to make every project not only entertaining but also thought-provoking. Together, let’s make content that sparks conversation and inspires real-world impact.

Here are some of the distinguished brands I have produced and directed video content for: